Journalism and Mass Communications, College of


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© 2021 Kaci Richter. KRNU: Expansion and Realignment Graduate Studies Project. University of Nebraska-Lincoln


Copyright © 2021 Kaci Richter


Terrestrial radio stations have undergone fundamental changes over the last three decades. The entertainment market has expanded to include more ways for content creators to reach audiences and more platforms for advertisers to promote and sell their goods and services. As listener habits have changed, radio stations have been forced to keep pace, adding owned media platforms like websites, apps and social media accounts to meet listeners where they are. This struggle is not limited to commercial radio properties. Listener habits are forever changed, and noncommercial stations are often under-resourced. 90.3 KRNU is one of those under-resourced noncommercial educational stations whose audience is being served on-air but not on its other media platforms.

This professional project aims to expand KRNU’s outward-facing reach to engage stakeholders in the community and the college. This expansion will utilize the newly launched Experience Lab, existing The Friends of KRNU RSO and curricular efforts.