Kimmel Education and Research Center


Date of this Version



This worksheet was developed by Connie Reimers-Hild, PhD, CPC. If you would like to use the worksheet, please email me (Dr. Connie) at I would like to know who is using it, why they are using it and what impacts has for anyone that finds it of value!


This worksheet is being used in a series of Extension Board training throughout Southeast Nebraska. The steps are designed to help Extension Board members connect with their "Extension Why" so they can help "pitch" Extension to others.

Why focus on Why? Because people...

  • Connect with Purpose (The Why Factor)
  • Are Motivated by Personal Fulfillment & Passion (I found this in my research on the Entrepreneurial Learner)
  • Make Most Decisions Based on Emotion

Good luck and let me know if you need any help or have any feedback to share by emailing me (Dr. Connie at