Libraries at University of Nebraska-Lincoln
Marketing Strategies for Information Services: a Case Study of the Institute of Chartered Accountants (Ghana) Library and Information Services
Special libraries in Ghana are facing challenges of making their services felt within their parent’s organisation. Marketing strategies is therefore, one of the ways to make these libraries’s services known to their parents’ organisations. The main focus was to examine the current state of information marketing practices, to identify impediments to the development of information marketing, develop a research agenda to review information provision activities in order to look for areas of “selling” their products and services and to recommended policies and strategies to achieve improvement.
The methodology used in this study was a survey. The Institute of Chartererd Accountant Library was used for this study. The study demonstrated the importance of marketing strategies to increase funding, increase patronage in the institute; hence it advocates the adoption of marketing strategies in special libraries