Libraries at University of Nebraska-Lincoln

 

Date of this Version

2015

Citation

American Psychological Association (APA) Citation Style

Comments

THIS PAPER HAS NEVER BEEN PUBLISHED.

Abstract

This research work assessed the strategic issue of marketing of web-based information resources and services via library websites in academic libraries in Nigeria. Current status of university library websites was examined in terms of visibility, online services/resources and networking with subject gateways, professional associations etc. The study adopted survey design, with population of 44 university library websites and sample size of 16 library websites. Checklist was used for data collection and analyzed using simple percentage. The study revealed that academic library websites were under utilized for marketing of information resources as this development is evolving. It recommended that there should be a national policy on the standardization of criteria for the development of library websites in Nigeria set up by NLA AND LRCN. Links to professional associations especially, NLA, LRCN, IFLA NUC digital library be mandatorily implemented on all Nigerian library websites in order to allow users to benefit from unlimited information services and resources. That all academic libraries should provide user survey; which is an effective tool for measuring service satisfaction and service quality.

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