Libraries at University of Nebraska-Lincoln



Acquisti, A., & Gross, R. (2006). Imagined communities: Awareness, information sharing, and privacy on the Facebook. Paper presented at the Privacy enhancing technologies.

Agarwal, S., & Mital, M. (2009). An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly, 72(1), 105-110.

Anderson, K. B., Durbin, E., & Salinger, M. A. (2008). Identity theft. The Journal of Economic Perspectives, 22(2), 171-192.

Barkhuus, L., & Tashiro, J. (2010). Student socialization in the age of facebook. Paper presented at the Proceedings of the 28th international conference on Human factors in computing systems.

Barnes, S. B. (2006). A privacy paradox: Social networking in the United States. First Monday, 11(9), 11-15.

Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer Mediated Communication, 13(1), 210-230.

Brennan, M. (2006). Understanding Online Social Network Services and Risks to Youth. CEOP: Child Exploitation and Online Protection Centre (CEOP), available at: http://www. ceop. gov. uk/downloads/documents/social_network_serv_report_011206. pdf.

Castells, M. (2001). Virtual communities or network society. The Internet galaxy: reflections on the Internet, business, and society, 116-136.

Cavoukian, A. (2008). Privacy and Digital Identity: Implications For The Internet. Paper presented at the Proceedings from Identity in the Information Society Workshop, Lake Maggiore, Italy.

Cheung, C. M. K., Chiu, P.-Y., & Lee, M. K. O. (2011). Online social networks: Why do students use facebook? Computers in Human Behavior, 27(4), 1337-1343. doi:

De Paula, A. M. (2009). Security aspects and future trends of social networks. Paper presented at the Proceedings of The Fourth International Conference on Forensic Computer Science (ICOFCS).

Department of the Navy. (2012). What is Personally Identifiable Information (PII)? Chief Information Officer: The DON IT Resource. Retrieved from

Duffy, P. D., & Bruns, A. (2006). The use of blogs, wikis and RSS in education: A conversation of possibilities.

Duggan, M., & Brenner, J. (2012). The Demographics of Social Media Users — 2012. Retrieved from Washington, D.C. 20036:

Dwyer, C., Hiltz, S. R., & Passerini, K. (2007). Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. Paper presented at the Proceedings of AMCIS.

Ellison, N. (2008). Social networking sites. ECAR Research Study, 8.

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Flinn, M. B. (2009a). Personal Information Sharing Behaviors of College Students via the Internet and Online Social Networks: A Case Study. (Doctor of Science), Robert Morris University, Pittsburgh, USA.

Flinn, M. B. (2009b). Personal Information Sharing Behaviors of College Students via the Internet and Online Social Networks: A Case Study. ProQuest LLC.

Gross, R., & Acquisti, A. (2005). Information revelation and privacy in online social networks. Paper presented at the Proceedings of the 2005 ACM workshop on Privacy in the electronic society.

Hinduja, S., & Patchin, J. W. (2008). Personal information of adolescents on the Internet: A quantitative content analysis of MySpace. Journal of Adolescence, 31(1), 125-146. doi:

Hogben, G. (Ed.) (2007). Security Issues and Recommendations for Social Networks: European Network and Information Security Agency.

Howard, B. (2008). Analyzing online social networks. Communications of the ACM, 51(11), 14-16.

Hoy, M. G., & Milne, G. (2010). Gender differences in privacy-related measures for young adult Facebook users. Journal of Interactive Advertising, 10(2), 28-45.

Koontz, L. D. (2008). Privacy: Alternatives Exist for Enhancing Protection of Personally Identifiable Information: DIANE Publishing.

Krasnova, H., Spiekermann, S., Koroleva, K., & Hildebrand, T. (2010). Online social networks: why we disclose. Journal of Information Technology, 25(2), 109-125. Retrieved from

Krishnamurthy, B., & Wills, C. (2009). Privacy diffusion on the web: A longitudinal perspective. Paper presented at the Proceedings of the 18th international conference on World wide web.

Krishnamurthy, B., & Wills, C. E. (2008). Characterizing privacy in online social networks. Paper presented at the Proceedings of the first workshop on Online social networks.

Lai, F., Li, D., & Hsieh, C.-T. (2012). Fighting identity theft: The coping perspective. Decision Support Systems, 52(2), 353-363.

Lenhart, A. (2007). Teens and social media: The use of social media gains a greater foothold in teen life as they embrace the conversational nature of interactive online media: Pew Internet & American Life Project.

Lenhart, A., & Madden, M. (2007). Teens, privacy & online social networks: How teens manage their online identities and personal information in the age of MySpace: Pew Internet & American Life Project Washington.

Lenhart, A., Rainie, H., & Lewis, O. (2001). Teenage life online: The rise of the instant-message generation and the Internet's impact on friendships and family relationships: Pew Internet & American Life Project.

Leskovec, J., Backstrom, L., Kumar, R., & Tomkins, A. (2008). Microscopic evolution of social networks. Paper presented at the Proceedings of the 14th ACM SIGKDD international conference on Knowledge discovery and data mining.

Madden, M. (2012). Privacy management on social media sites. Retrieved from Washington, D.C. 20036:

Mitseva, A., Imine, M., & Prasad, N. R. (2006). Context-aware privacy protection with profile management. Paper presented at the Proceedings of the 4th international workshop on Wireless mobile applications and services on WLAN hotspots.

Naryshkin, K. (2010). Study on the Leakage of Private User Information Via a Range of Popular Websites.

Olivia. (2011). Difference Between Web 1.0 and Web 2.0 and Web 3.0. Retrieved from

OReilly, T. (2007). What is Web 2.0: Design patterns and business models for the next generation of software. Communications & strategies(1), 17.

Perez, J. C. (2008). Can you trust your social network? PC World, 26(2), 22.

Solove, D. J. (2001). Privacy and power: Computer databases and metaphors for information privacy. Stanford Law Review, 1393-1462.

Srivastava, P. (2012). Social Networking & Its Impact on Education-System in Contemporary Era. International Journal of Information Technology, 1(2).

Subrahmanyam, K., Greenfield, P., Kraut, R., & Gross, E. (2001). The impact of computer use on children's and adolescents' development. Journal of Applied Developmental Psychology, 22(1), 7-30.

Tidwell, L. C., & Walther, J. B. (2002). Computer‐mediated communication effects on disclosure, impressions, and interpersonal evaluations: Getting to know one another a bit at a time. Human Communication Research, 28(3), 317-348.

Tuunainen, V. K., Pitkänen, O., & Hovi, M. (2009). Users' Awareness of Privacy on Online Social Networking sites-Case Facebook. 22nd Bled eConference eEnablement: Facilitating an Open, Effective and Representative eSociety, Bled, Slovenia: http://ecom. fov. uni-mb. si/proceedings. nsf/0/9b675b5e811394f0c125760000390664/$ FILE/1_Tuunainen. pdf.

Weiss, S. (2009). Privacy threat model for data portability in social network applications. International journal of information management, 29(4), 249-254.

Wellman, B., Salaff, J., Dimitrova, D., Garton, L., Gulia, M., & Haythornthwaite, C. (1996). Computer networks as social networks: Collaborative work, telework, and virtual community. Annual review of sociology, 213-238.

Yat, S. C. (2012). Factors affecting Online Self-disclosure of University Facebook Users. Hong Kong Baptist University Hong Kong.

Zhang, C., Sun, J., Zhu, X., & Fang, Y. (2010). Privacy and security for online social networks: challenges and opportunities. Network, IEEE, 24(4), 13-18.


Background With privacy concerns growing on a daily basis, it is important to understand how university students guard their personally identifiable information. Despite the students' perceived readiness and several studies on the topic, it is not fully understood what personally identifiable information university students are sharing via Online Social Networks (OSNs).

Purpose – Therefore, the purpose of this study was to determine the personal information sharing behavior of university students through online social networks.

Design/methodology/approach – Quantitative approach was used and a survey questionnaire was solicited to collect the data from 250 out of 712 master’s students of faculty of Economics and Management Sciences, University of the Punjab, Lahore, Pakistan. Equal sized stratified simple random sampling technique was used to select the required sample size.

Findings – The findings revealed that most of the university students shared their personal information like first name, last name, and the college they attended on OSNs. They rarely updated their profiles and labeled the uploaded photos/ videos with their own names. They mostly used their cell phones to use OSNs and female were conscious to disclose their personal information on OSNs as compared to male students.

Originality/value – This study would help the policy makers to establish or develop different types of information security laws to protect the information of individuals on social networking sites. It would also help the students to keep their personal information secret while using Web 2.0 technologies.



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