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The article reveals the theoretical model of information as an economic resource. The emphasis is put on the role of information in social and economic evolution, development of information society in Russia in the context of global trends. Further, the author proceeds to the concept of 'information literacy' and a new educational role of university libraries. The service model itself is changing: from satisfying information needs to an advanced model of want formation. Besides, in the 21st century, research libraries find new users: in addition to students and faculty, their services increasingly attract the attention of business. The article is encouraged by the experience of the introduction of new library services in the Research Library of Ural Federal University, as well as the promotion of a university library in the business environment.