Libraries at University of Nebraska-Lincoln


Date of this Version

Summer 2018


Many researchers have been citing the Technology Acceptance Model (TAM) because of the simplicity of the model without considering actual applications in their studies. This paper presented some of the criticisms and limitations of Technology Acceptance Model (TAM), taking into consideration, the use of the model technology-related studies across various disciplines particularly in social sciences, educations and management researches. The TAM limitations, critiques and criticism were presented based on the literature review, the model suitability and practical application of the model within enterprises and institutional context. The paper used a desktop research approach. The paper objective addressed the limitation and of the TAM model, and presented a modified model for LIS and social sciences research general applications. However, this paper argues that the TAM model was more appropriate for individual use and acceptance of technology rather than in a corporate or institutional application that requires integration of information technology. The paper uses literature as secondary data and insights gathered from attempts to utilize the model for doctoral studies to presents its limitations and impracticality in an institutional environment. However, based on the findings from the field research, a Technology Acceptance and Use Model was proposed which takes into account, the identified limitations and criticism of TAM, companies’ rules and regulations regarding how technology is used for different business processes. The core argument is that staff IT proficiency and experiences promote the ease of use of technology, while technology acceptance and intention is moderated by the company’s rules, policy, and IT guidelines.