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This research investigated a model of the effect of information literacy, media literacy, moral literacy, and learning & thinking skills as the construct of e-literacy maturity level through information behavior (IB) on prophetic-liberation communication behavior (P-LCB). The model was constructed based on social cognitive theory (SCT) and uses and gratifications theory (UGT). P-LCB is an applied model of ethical values in the Qur’an that liberates humans from social injustice and misuse of information and communication technology. In this case, e-literacy as a personal characteristic factor will influence a person's P-LCB through IB. The study employed an explanatory-quantitative analysis. A total of 91 lecturers had been selected randomly from the total population of 989 lecturers (11 faculties) in UIN Syarif Hidayatullah Jakarta and conducted by distributing 95 statements of the questionnaire. Data were analyzed using the path analysis approach. The result reveals that e-literacy through IB has a simultaneously and significant effect on P-LCB. Partially, information behavior, learning & thinking skills, and IB significantly influence the P-LCB, while media and moral literacy do not. However, there is a significant and positive relationship between the constructs of e-literacy. The significance of this study recommends that the education of information literacy and learning & thinking skills should be integrated with media and moral literacy in increasing awareness of free media communication (P-LCB).