Libraries at University of Nebraska-Lincoln


Date of this Version



This study assessed the influence of attitude and subjective norm (injunctive and descriptive) on the intention to use open access journals (OAJ); and how personal innovativeness in information technology affects intention to use open access journals among researchers in Tanzanian Agricultural Research Institutes. This study employed the Theory of Reasoned Action (TRA) by Fishbein and Ajzen (1975), and the data was collected from 121 researchers through a cross-section survey questionnaire. The findings from the study revealed that subjective norm is the strongest predictor of the intention to use OAJ, followed by personal innovativeness. Nonetheless, further analysis showed that attitude has no significant influence on the intention to use open access journals. This research contributes to knowledge on the factors that influence the intention to use OAJ by providing and empirical evidence of the drivers of the intention to use OAJ; and how personal innovativeness influences usage intention. This knowledge is essential in creating an impetus for systematic research on intention to use OAJ in order to address the dearth of empirical studies on open access journal in Tanzania.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.