Libraries at University of Nebraska-Lincoln


Date of this Version



Agarwal, R. & Prasad, J. (1998). A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology, Information System Research, 9(2), 204-215.

Ajzen, I. (2002). Attitudes, personality, and behaviour. Buckingham, UK: Open University Press.

Ajzen, I. and Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Prentice-Hall, Englewood Cliffs.

Albarq, N. A. & Alsughayir, A. (2013). Examining Theory of Reasoned Action in Internet Banking Using SEM among Saudi Consumers. International Journal of Marketing Practices, 1(1), 16-30.

Berlin Declaration on OA Knowledge (2003). Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (22 Oct, 2003). Available at: www. Accessed on 23rd April 2018.

Breugelmans, J. G., Roberge , G., Tippett , C., Durning, M., David Brooke Struck, D. B., Michael M. Makanga, M. M. (2018). Scientific impact increases when researchers publish in open access and international collaboration: A bibliometric analysis on poverty-related disease papers. Available from: on 10th December 2018

Budapest Open Access Initiative (2002). Budapest Open Access Initiative. (14 Feb, 2002) Available at: Accessed on 23rd April, 2018 International Journal of Emerging Trends in Social Sciences, 4(2), 86-96

Campbell, D. T. & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrixi. Psychological Bulletin, 56(2), 81-105.

Cohen, J. (1988). Statistical power analysis for the behavioral sciences. Hillsdale, New Jersey: Lawrence Erlbaum Associates.

Directory of Open Access Journal. (2018). A list of journals added to DOAJ. Available Accessed on 19th September 2018.

Dulle, W. F., Minish-Majanja, K. M., and Cloete, M. L. (2010). Factors influencing the adoption of OAJs scholarly communication in Tanzania public universities. World library and information congress: 76th IFLA general conference and assembly 10-15 August 2010, Gothenburg, Sweden Available Accessed on 17th October 2018.

Francescon, D. (2017) Research without Borders: sharing expertise in Africa. Available at Accessed on 23rd April 2018

Fishbein, M. and Ajzen, I. (2010) Predicting and Changing Behavior: The Reasoned Action Approach. Psychology Press (Taylor & Francis), New York.

Fishbein, M. & Ajzen, I. (1975). Belief, attitude, intention, and behavior. Reading, MA: Addison-Wesley.

Fong, K. K. & Wong, S. K. (2015). Factors influencing the behavior intention of mobile commerce service users: An exploratory study in Hong Kong. International Journal of Business and Management, 10(7), 39-47.

Fornell, C. G., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research. 18(1), 39-50.

Global Open Access Portal. (2015). United Republic of Tanzania Available Accessed on 23rd June 2018.

Hair, F. J., Hult, M. T. G., Ringle, M. C., & Sarstedt, M. (2016). A Primier on partial least squares structural equation modeling (PLS-SEM). Los Angeles: Sage.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Editorial: Partial least squares structural equation modeling: rigorous applications, better results and higher acceptance. Long Range Planning, 46, 1-12.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. The Journal of Marketing cognition and Practice, 19(20), 139-152.

Henseler, J., Ringle, M.C., and Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academic Marketing Science, 43: 115-135.

Henseler, J., Ringle, C.M., & Sinkovics, R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20(1), 277-320.

Hurrell C. & Meijer-Kline, K. (2011). Open access up for review: academic attitudes towards open access publishing in relation to tenure and promotion. Open Excess, 10(2), 1-19.

Jiang, P. (2009). Consumer adoption of mobile internet services: An exploratory study. Journal of Promotion Management, 15, 418–454.

Kalinic, Z. & Marinkov, V. (2016). Determinants of users. Intention to adopt m-commerce: an empirical analysis. Information System and e-Business Management, 14(2), 367-387.

Lee, Y., Park, J., Chung, N. & Blakeney, A. (2012). A unified perspective on the factors influencing usage intention toward mobile financial services. Journal of Business Research, 65, 1590–1599.

Masrek, M. N. & Yaakub, M. S. (2015). Intention to publish in open access journal: the case of Multimedia University Malaysia. Procedia - Social and Behavioral Sciences, 174(1), 3420 – 3427.

Mansour, E. (2016). Arab authors’ perceptions about the scholarly publishing and refereeing system used in Emerald’s library and information science journals. New Library World, 117(7/8), 414 – 439.

Massoro, Z. Z. & Othman, R. (2017). Antecedents for Actual Usage Intentions of Open Access Journals in Agricultural Research Institutions in Tanzania. Library Philosophy and Practice (E-journal), paper No. 1460: 1-19, Available at: Access on January 10, 2018.

Mishra, D., Akman, I. & Mishra, A. (2014). Theory of Reasoned Action application for green information technology acceptance. Computers in Human Behavior, 36, 29-40.

Mohammed, A. & Garba, A. (2013). Awareness and use of open access scholarly publications by postgraduate students of faculty of science in Ahmadu Bello University Zaria (ABU), Kaduna State, Nigeria. Samaru Journal of Information Studies, 13 (1 & 2), 61-68.

Moksness, L. And Olsen, S.O. (2017). Understanding researchers’ intention to publish in open access journals. Journal of Documentation, 73(6), 1149-1166.

Musa, A. U. (2016). An appraisal of open access utilization among academic librarians in Federal Universities in Northwestern States of Nigeria. Library Philosophy and Practice (e-journal). Paper No. 1374, Available at Access on July 7, 2016.

Nariani, R., & Fernandez, L. (2012). Open Access Publishing: What Authors Want. College & Research Libraries, 73(2), 182-195.

Nov, O., & Ye, C. (2008). Personality and technology acceptance: Personal innovativeness in IT, openness and resistance to change. In Proceedings of the 41st Annual Hawaii International Conference on System Sciences 2008, HICSS.

Obuh, A. O. & Bozimo, D.O. (2012). Awareness and use of open access scholarly publications by LIS lecturers in Southern Nigeria. International Journal of Library Science, 1(4), 54-60.

Ogunjobi, T. E. and Fagbami, O. O. (2012). Use of the internet by researchers in agricultural research institutes in Ibadan, Oyo State. International Journal of Library and Information Science, 4(4), 52-56.

Pandita, R. (2013). Publication Distribution of Open Access Journals at Continental Level; An analysis of Directory of Open Access Journals (DOAJ). International Journal of Digital Library Services. 3(3), 65-83.

Pedersen, P. E. (2005). Adoption of mobile Internet Services: An exploratory study of mobile commerce early adopters. Journal of organizational computing and electronic commerce, 15(3), 203.

Peslak, A., Ceccucci, W., & Sendall, P. (2011). An empirical study of social networking behavior using Theory of Reasoned Action. Conference for Information Systems Applied Research Wilmington North Carolina, USA. 2011 CONISAR Proceedings v4 n1807.

Reinartz, W. J., Haenlein, M., & Henseler, J. (2009). An empirical comparison of the efficacy of covariance-based and variance-based SEM. International Journal of Research in Marketing, 26(4), 332-344.

Rodriguez, J. (2014). Awareness and attitudes about open access publishing: A glance at generational differences. The Journal of Academic Librarianship, 40(6), 604–610.

Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). The Free Press, New York.

Sambe, M. T. & Raphael, G. O. E. (2015). Acceptance and adoption of open access publication (OAP) in University libraries in South East Nigeria. Journal of Education and Practice, 6(31), 7-14.

Skaik, A. S. & Othman, R. (2015). Investigating Academics’ Knowledge Sharing Behaviour in United Arab Emirates. Journal of Business and Economics, 6(1), 161-178.

Straub, D. (1989). Validating instruments in MIS research. MIS Quarterly, 13(2), 147-169.

Taylor, S. & Todd, A. (1995). Assessing IT usage: The role of prior experience. MIS Quartely, 19(4), 561-570.

Togia, A. & Korobili, S. (2014). Attitudes towards open access: A meta-synthesis of the empirical literature. Information Services and Use, 34, 221–231.

Urbach, N. & Ahlemann, F. (2010). Structural equation modeling in information system research using Partial Least Squares. Journal of Information Technology and Application, 11(2), 5-40.

Wagner , S. C., Park, H. W. & Leydesdorff, L. (2015). The Continuing Growth of Global Cooperation Networks in Research: A Conundrum for National Governments Available at: Accessed on 10th December 2018.

Ware, M. & Mabe, M. (2015). The STM report: An overview of scientific and scholarly journal publishing, Celebrating the 350th of journal publishing (4th edn.). International Association of Scientific, Technology and Medical Publisher. The Hague: Prinns Willem Allexanderhof5.

Xia, J. (2010). A longitudinal study of scholars attitudes and behaviours towards open-access journals publishing. Journal of the Association for Information Science and Technology, 61(13), 615-624.


This study assessed the influence of attitude and subjective norm (injunctive and descriptive) on the intention to use open access journals (OAJ); and how personal innovativeness in information technology affects intention to use open access journals among researchers in Tanzanian Agricultural Research Institutes. This study employed the Theory of Reasoned Action (TRA) by Fishbein and Ajzen (1975), and the data was collected from 121 researchers through a cross-section survey questionnaire. The findings from the study revealed that subjective norm is the strongest predictor of the intention to use OAJ, followed by personal innovativeness. Nonetheless, further analysis showed that attitude has no significant influence on the intention to use open access journals. This research contributes to knowledge on the factors that influence the intention to use OAJ by providing and empirical evidence of the drivers of the intention to use OAJ; and how personal innovativeness influences usage intention. This knowledge is essential in creating an impetus for systematic research on intention to use OAJ in order to address the dearth of empirical studies on open access journal in Tanzania.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.