Libraries at University of Nebraska-Lincoln


Date of this Version

Summer 7-16-2019




The shape and approaches to politicking the new media era have changed drastically. Such changes make studies in this area very attractive to researchers. This study examined engagement in computer-mediated political communication and citizens’ perception of political parties, politicians and the government. The study tested seven alternate hypotheses. The survey research design was used for the study while the questionnaire was the instrument for data collection. Engagement was measured using four indices like point of engagement, period of engagement, disengagement and re-engagement. Perception about political parties, politicians and the government was measured using indices like competence, trustworthiness and antecedent. Both descriptive and inferential statistics were used in the analysis of data for the study. The result showed that engagement significantly predict perception, perception significantly correlate selective exposure, selective perception, selective attention and selective retention to computer-mediated political messages. Computer-mediated political communication also significantly correlate voting decision.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.