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This paper examines the present status of Indian Central University Library websites especially pertaining to marketing of library and information products and services. The purpose of this study is to assess the libraries’ efforts in marketing of library products and services through their websites.
In this study library websites were analyzed and evaluated using a checklist prepared with the help several studies. A total of 48 central university library websites were examined during 15th March 2019 to 10th April 2019. The Websites were observed multiple times to insure the outputs.
The study bore it out that the websites are not well designed for marketing of library. The libraries were not maximizing their efforts in promotion, providing research support services, user awareness services/programmes, and new arrivals/editions service except few libraries. The libraries are also lacking in arrangement of information sources for differently abled clienteles. The study is confined only in the Indian Central University Libraries. Hence, the results are matter of concern in generalizing to others. Since, the study is unique in itself in Indian scenario so the results are worthy and may act as a mirror to the existing and upcoming libraries.