Libraries at University of Nebraska-Lincoln

 

Date of this Version

Winter 12-5-2018

Citation

Peyton, A. (2018). Consortium Benefits: Using TV to Increase Library Consumption. Retrieved from Orcid. https://orcid.org/0000-0003-3225-9458

Abstract

This experiment was performed to determine if factors exist between increasing the consumption of independent libraries through the use of television; and the consideration of cutting related advertisement expense through the cost-sharing benefit of consortium membership. This paper examines a historical report provided by the American Library Association (1949) on the use of television by public libraries. In conjunction, two other research studies are examined on the subject of 1) consortium membership and benefits, and 2) whether the use of advertisement on cable television has a direct impact in increasing library consumption.

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