Libraries at University of Nebraska-Lincoln
Date of this Version
Spring 5-13-2019
Abstract
This research examines the information behavior of Indonesian women in the online community on the site femaledaily.com. This study uses a quantitative approach with a survey method. The aim is to identify women in empowering themselves in the online community. Data were obtained from 107 respondents taken in March 2018. The findings show that the reason Indonesian women use the online community femaledaily.com is to share knowledge about beauty, health, and the prices of related products. This knowledge is expressed in the form of reviews, tips, and tutorials. In addition, they are also interested in the latest and accurate information, as well as attractive site views. Most of them act as visitors and passive members. The conclusions show that the information behavior of Indonesian women in the femaledaily.com online community is seeking knowledge and becoming a member but not willing to contribute ideas. They share knowledge in the offline environment with the closest people. This is probably due to a busy life in their productive age, which has limited time. Or this is maybe caused by eastern female characters who prefer to act as individuals rather than contribute to a group. Basically, they believe in the online community because the information presented is accurate, up-to-date, complete, and in accordance with their information needs. Suggestions for members are that they should share information actively in discussion forums, while for managers of femaledaily.com, they are advised to provide appropriate experts and encourage members to participate. Future research can be done by exploring the differences in women's behavior in online and offline communities, based on a feminism perspective.