Libraries at University of Nebraska-Lincoln
Date of this Version
12-2019
Abstract
This study aims to determine the use of symbols of Islamic expression on social media Instagram as a marketing communication strategy of Equestrian and Archery Tourism in Indonesia. This research was conducted using a qualitative approach to the content analysis conducted on three official Instagram social media accounts from the three most popular Equestrian and Archery Tourism destinations in Indonesia. The results showed that most uploads on the Instagram account of equestrian and archery tourism in Indonesia display symbols of Islamic expressions, such as on images, captions, and hashtags. This study also discusses the positive responses from Instagram users to uploads that contain symbols of Islamic expression.
Included in
Advertising and Promotion Management Commons, Library and Information Science Commons, Social Media Commons, Tourism and Travel Commons