Date of this Version
The objective here is first, to analyze the components of the trends of publishing, topics, methodology, authors status and references to the articles of the subject journal; and, next, to compare the content and structure of this journal with the criteria of new regulations on determining the credibility of the Iranian scientific journals. This study is run through a quantitative content analysis and evaluative methods. The statistical population consists of 372 published articles between 2011 and 2018. The findings reveal that the highest count of articles published in a year with a frequency of 80 is 2014 (21.4%). In terms of the count of authors of an article, 96% of articles (357 articles) are co-authored. It is found that72% of the authors are male, 42% of the first authors, and 27% of all of authors are assistant professors. In total, 1331 keywords are assigned to the journal articles, with a minimum of 2 and maximum of 10. Brand, customer, and market and marketing issues are the most frequent, respectively. Most articles are run by adopting the survey (156 articles) and correlation (72 articles) methods. The average count of references per article is 35, with 83% in English and 17% is Farsi. Moreover, errors are observed in cases like the inclusion of organizational affiliation, academic degree, methodological elements, and citation method, while more than 90% of the criteria of new regulations on determining the credibility of the Iranian scientific journals are observed.