Libraries at University of Nebraska-Lincoln



This study is designed to investigate marketing techniques for promoting library services and resource in Mustapha Abba Library, Federal College of Education Yola. The study employed a descriptive survey research design. The population consisted of thirty-six librarians which were used for the study, but only twenty-nine librarians where readily available. The crux of the study was to discover the need to market Library services and resources, kinds of services and resources available for marketing, current marketing techniques employed by Mustapha Abba Library. The data were collected and analyzed by the use of frequency tables, percentages and mean score. The results of the data analyzed revealed that the most rated need for marketing library services is to achieve the objectives of the library to identify the information needs of users. Some of the library services which are available and marketed are Reference services, Indexing and Abstracting services, and provision of Internet access, whereas resources such like, Books, Journals and Newspapers are all provided. The most widely used technique electronic access to information, followed by exhibitions and display of newly arrived materials.



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