Libraries at University of Nebraska-Lincoln
Webometric Analysis of Bengali Language Newspaper Websites in India: An Evaluative Study Using Alexa Internet
Date of this Version
The main concern of this study is to conduct an evaluation of Bengali newspaper websites from West Bengal, Tripura and Assam in India based on the eight Alexa indexes from Alexa Internet. A total of 30 Bengali newspaper websites are selected from web directory of world newspapers, magazines, news sites, and newspaper publishers (w3newslive.com) for evaluation in the present study. Each newspaper websites were searched in Alexa databank and relevant data using Alexa indices including traffic rank (India and Global), pages viewed, links, bounce percentage, time on site, search percentage, and percentage of Indian/foreign users were collected. The collection of data were tabulated and analysed to disclose findings in accordance with the desired objectives of this study. Based on data obtained from Alexa Internet tools, the results of this study show that Ei Samay Sangbadpatra and Anandabazar Patrika have the highest traffic rank. Rashtriyo Khobor Bangla Dainik has the highest number of average pages viewed per day and estimated daily time spent on site by the visitors. Ei Samay Sangbadpatra has the maximum number of links. Aajkal has the highest reach amongst the global internet users; whereas Puber Kalom has the lowest bounce percentage. The highest percentage of visits that came from search engines is for Gati Dainik. The highest number of foreign users is for Aajkal Patrika. Most of the foreign users to Indian newspapers come from the Bangladesh.