The reputation and ranking of a university or an institute has greatly influenced the higher education in the country and even worldwide and there is a certain impact of this prestige and reputation on the students. This paper attempts to analyze and depict the impact of University reputation and ranking among the students of the University of Jammu. To carry out this study, a survey has been conducted using questionnaire method of data collection and the questionnaires were designed using the Google forms.
The results obtained show what the students of the University of Jammu feel about the role of university reputation and ranking in getting job opportunities and benefits one get by studying at such a reputed university. It also highlights the role of University of Jammu in enhancing their personality and their satisfaction level.