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This study empirically analyses the parent’s reading involvement with their children. A quantitative study with the help of survey design was conducted. The population consisted of parents whose child were enrolled in 6th to 8th grades (middle school education) in private schools of Lahore, Pakistan. Findings of the research indicated that the majority of the parents used with both formats (print and electronic) to promote reading habits of their children. Newspapers/magazines and storybooks are among the most used types of material to develop reading habits. Findings also showed that most of the parents engage themselves only once in a month and pay less attention to literary visits. Parents who spend more time with children for leisure reading has a significant and positive impact on study output of children and vice versa. The study recommended that the proper time allocation and parent’s proactive involvement with children are the essential requirements for the reading habits to flourish. Results are important and useful for parents, educationists, teachers and policymakers in devising policies to promote reading habits among children.