YOUTUBE: THE NEW AGE MARKETING STRATEGY FOR LIBRARY SERVICES

Authors

VICTOR SORNA PRABHU A, Gandhigram Rural Institute (Deemed to be University), Dindigul, Tamil Nadu, IndiaFollow
Dr. M. Tamizhchelvan, Gandhigram Rural Institute (Deemed to be University), Gandhigram – 624 302, Dindigul, Tamil Nadu, IndiaFollow

Date of this Version

2021

Abstract

In the 21st century, people show much interested in audiovisuals than that in printed materials. At the turn of this era, videos became popular as students started spending more time with audiovisuals. Put differently; people most likely prefer YouTube to Google. Although Google appears to be the famous search engine, as of 2015, YouTube has been more popular than Google. To supply videos, YouTube has still been the most used website. The present study explores the impact of YouTube on students, YouTube usage by students at college. It explains the conversion of YouTube features into innovative marketing strategies for the library to promote library services and enhance more users. YouTube Premium is well known by one-third of the respondents, and it is followed by Live Streaming. Meanwhile, One-third of the respondents were not aware of Annotation and External Annotation of YouTube features.