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This study aims to examine the website analysis of top 15 Indian universities ranked in NIRF (National Institutes Ranking Framework). The study focused on research productivity and webometric analysis which examine the domain, domain age, external and internal links, whereas all three types of web impacts of all respondent websites have been analysed. Study also examine usage of websites by stakeholder from inside and outside the country. For measuring research productivity of the respondent’s universities, researchers has approached the Scopus database and analysed the no. of papers published, total citations received and h-index of respondent’s universities. The present study used various tools like ahrefs SEO, Alexa for collection of the data and examines websites of universities of India covered in this study. Findings revealed that Anna University’s website having a highest page authority score that is 59 out of a total of 100. It was found from the study that “Anna University” having a highest web traffic, backlinks and referring domains whereas University of Delhi’s website achieved first Alexa traffic global rank while Savitribai Phule Pune University’s website achieved 1st Alexa traffic Indian rank. It was also found from the study that Bharathiar University’s website achieved first position in all three web impact factors SWIF, IWIF and EWIF. It is observed from the findings that highest research produced by Indian Institute of Science followed by University of Delhi and Manipal Academy of Higher Education..

Keyword: World Wild Web, Webometrics Analysis, Web Impact Factor, Traffic Rank, Web Evaluation, Link Analysis, Backlinks, Referring Domain, Page Authority, Alexa Rank, research productivity, h-index