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Abstract

This study examined the use of social media platforms by leaders of the Charismatic Churches in Ghana. This study is germane in the era of the COVID-19 pandemic where churches are embracing social media platforms to supplement the conventional face-to-face church meetings.

The study was conducted within the framework of the Technology Acceptance Model (TAM). A questionnaire was used to collect quantitative data from a sample size of 152 respondents. Also, 2 head pastors and their deputies, as well as 2 IT personnel, were interviewed. The study found a high level of awareness of social media platforms adopted by the churches for running their day-to-day activities through their departmental heads and church leaders. Also, the study found that the two churches had documented policies for guiding the use of the adopted social media performs for running the activities of the church. Also, the study arrived at a positive perception towards the adopted social media platforms, and as such, the church leaders found the social media platforms very useful. This finding confirms the preposition of the TAM where perceived usefully increases the extent of use of a platform. Also, the absence of a functional dedicated help desk to support and facilitate the use of the platforms appeared to be the most critical challenge. The study recommended that orientation on social media use should be intensified in the churches, training of users and strengthening of policies on the use of social media in the two churches, should be given priority attention

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