Libraries at University of Nebraska-Lincoln


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(c) 2021 Atanu Mondal & Santashree Basu


This study aims to evaluate world top daily newspaper websites selected from, a web directory of world newspapers, magazines, news sites, and newspaper publishers ( A total of 20 newspaper websites are selected and are to be evaluated on the basis of selected Alexa indexes from Alexa Internet tool for the purpose of this study. Data such as the traffic rank (both home country and global), search traffic percentage, sites linking in, bounce rate percentage, daily time on site, the average number of pages viewed by users, the percentage of home country users and the percentage of foreign users for each newspaper websites are to be collected from Alexa databank by searching each of the newspaper in Alexa Internet tool. To fulfill the objective of the study, the collected data are tabulated and analyzed. Based on the obtained data, it can be seen that in the case of home traffic rank (i.e., publication country) Daily Nation (Country: Kenya) and Philippine Daily Inquirer (Country: Philippines) both has the highest traffic rank (Rank: 05) whereas China Daily (Country: China) ranked lowest (Rank: 206). In global traffic ranking New York Times of U.S. ranked first (Ranking: 96). The search traffic percentage of Daily Post Nigeria and Daily Nation are very poor. The highest search traffic percentage is 71% for Hindustan Times. New York Times has maximum number of sites linking. The highest bounce rate of Irish Independent shows its performance is weak as compared to others. The daily time spent on a particular newspaper website by the visitors is maximum for Daily Nation of Kenya. The Asahi Shimbun of Japan has the height percentage of home country users. One can trace the dominance of Indian users on newspaper websites like People’s Daily, Khaleej Times, Dawn and USA Today.