Libraries at University of Nebraska-Lincoln
Date of this Version
6-2021
Abstract
ABSTRACT
Marketing concepts are explored in the paper with much focus on strategies that can be employed in Special Library Services. Emphasis on understanding the user’s information needs and offering customer satisfaction is stipulated. The need for marketing, developing appropriate library services and products and some marketing concepts in libraries are explored. The case study approach was used for the study and Ghana Atomic Energy Commission was used as the case. It defined the various marketing concepts such as the 7ps of the marketing mix and how libraries can do marketing of their services and resources. The results showed that due to the outdated nature of collections, users were not satisfied with using the library and 71% said they could not retrieve any information needed as a result of irrelevancy of materials. It was recommended that Management should allocate funds for collection development and effective marketing strategies such as the use of social media and relationship marketing could be adopted to market the library’s services by librarians.