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The village library is a public service institution located in the village that has a strategic role in improving the reading culture and literacy of the village community. Seeing its important and strategic role for the village community, it is very necessary to develop a village library. This is done so that the village library can carry out its functions better, and of course, its development cannot be done alone, it needs cooperation and support from various parties. One strategy for developing village libraries that can be done is library advocacy, where libraries promote and develop their libraries. The purpose of this study was to determine the Kucica Library in Tulakan Village, Jepara Regency carries out library advocacy as a library development strategy. This study uses a descriptive qualitative approach. The library development strategy carried out is to conduct advocacy with policy makers, the private sector, business actors, the community, related agencies and work together with the mass media.