Libraries at University of Nebraska-Lincoln
Date of this Version
1-25-2022
Abstract
Web marketing of library resources and services has become a global trend because of it’s potential to bridge the awareness gap that usually exists between user communities and available resources/services. This study assessed the marketing features of Nigerian university library websites with emphasis on six (6) elements of (visibility, information, networking, consultation services, online services and online resources). The study adopted a descriptive survey design. The population of the study comprised all the one hundred and ninety seven (197) NUC accredited universities in Nigeria. Purposive sampling technique was employed to select 50 university libraries with dedicated websites. Observation checklist was used for data collection. Data was analyzed using frequency count and simple percentages. Findings revealed that, the library websites are doing well in the marketing features of visibility, information, consultation services and online resources. However, their performance in the areas of networking and online services is not satisfactory. The study concluded that, although Nigerian university library websites possess moderate marketing features, there is need for improvement in their use for networking and offering of online services in order to ensure their maximum utilization for marketing purpose. Hence, the study recommends among others that, IT experts with librarianship background should be employed to handle university library website development and management to ensure the integration of all relevant marketing features from time to time.