Libraries at University of Nebraska-Lincoln
Libraries for all: the place of advocacy and marketing in promoting library services to disadvantaged groups.
Date of this Version
Libraries exist to meet its user’s basic needs for information by acquiring and organizing information resources, creating enabling environment and providing adequate services to users. Once users’ needs, future trends and resources available have been established, the librarian is in a position to plan the marketing objectives, the resources to be used, the place and the time scale of the operation and the strategies required in achieving them. Information professionals must therefore understand that it is essential to actively advocate and market their services. Library advocacy and marketing is critical for any information professional in order to spread the word about their library. They need to draw attention to their library, their services, their worth to their community, their administration, their staff, and their users. This paper takes a look at library and information services to disadvantaged groups, the place of advocacy and marketing in promoting library services to disadvantaged groups and strategies for promoting library services to disadvantaged groups. Conclusion was made by recommending that there is need to build collaborative ventures with stakeholder saddled with information dissemination in order to create awareness for the use of library services by disadvantaged group.