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This research paper focuses on the Public Health Information Service model for the rural inhabitants of the Balasore district, which is one of the objectives of the study. This integrated strategic model is conceptualized and is based on the suitability of health information exchange to rural people. It considers the various parameters of the public and the medical libraries; and the health information stakeholders.
The model recommends the direct involvement of libraries in providing in-house and outhouse health information services to the public in a collaborative manner. This research paper presents an Integrated Public Health Services (IPHIS) model for rural people, which exemplifies in the form of the Health Information Center (HIC), which would adopt some attributes, and create an environment that enables rural people to access and avail health information services. The model would provide a health information exchange (HIE) environment, which would imply the best possible ways of health information transfer to promote health among the rural inhabitants of the Balasore district of Odisha.