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The importance of Social media in academic libraries cannot be denied and overstated. The rapidly growing need for social media and its associated tool are creating problems and comfort for both uses and producers. The academic libraries have accepted the changes due to the demand, need, and expectation of library users. The prime objectives of the study were to find out the perception, use, issues, factors and marketing among the library professional in academic libraries of Balochistan, the descriptive survey method were used to complete this paper. The sample size was comprised of 67 library professionals. The data has been collected through structured questionnaires. The collection has been analyzed using descriptive statistics. The results of the study revealed that Facebook, WhatsApp, Instagram, and LinkedIn were the top using social media among academic library staff. The library staff uses these media to disseminate library services. The findings expressed that social media also used for the marking of library services. On the other hand some of the issues that were creating problems for the library staff to prevent using social media such as poor internet, authority support too many social media to learn, and so on. On the basis of these findings, some recommendations have been forwarded that the higher authority should incorporate internet facilities that enable library staff to use social media. The authority should exceed the library budget to make things possible for them.