Libraries at University of Nebraska-Lincoln


Date of this Version

Summer 2022

Document Type



The present study focuses on the Social and Web presence of 27 Cultural Heritage Organisations in India. The purpose of this study is to investigate the domain authority, number of webpages, links, calculate the web impact factors and link-mentions on Social Networking Sites of the websites of Cultural Heritage Organisations and rank them accordingly. Analysing the websites of the Cultural Heritage Organisations it was found that majority of them have '' domain name in their URLs. The study found that the highest domain authority (63) and page authority (51) was recorded by website of the Archaeological Survey of India. Indira Gandhi National Centre for the Arts ranked first in the global popularity ranking, with an Alexa rank of 289,037. Sahitya Akademi was first, with a bounce rate of 29.70 percent and the most average pages viewed by users per day (4.3). Lalit Kala Akademi ranked first in terms of estimated daily time spent on the site by visitors (06:14). With the highest number of in-links (646), Archaeological Survey of India ranked first. In WIF calculation, Archaeological Survey of India occupied first place with 7576.099 Simple Web Impact Factor. National Council of Science Museums with (0.865) Self-link Web Impact Factor holds the first position. External Web Impact Factor and Revised Link Web Impact Factor of North East Zone Cultural Centre with 1.137 EWIF and 0.549 RLWIF was found to be the highest. Sahitya Akademi (5,087) ranked first among all the Cultural Heritage Organisations under study, with the most link-mentions on Social Networking Sites (SNS).