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The present study is conducted by Roldantz Global, a mind-behaviour studio in Kerala, India.


Reading is the core of knowledge and educational success, but it demonstrates a decline among the current young adult population. The present study uses a qualitative approach in the form of semi-structured interviews to study the reading habits of 10 Indian young adults aged 19-24. Interpretative phenomenological analysis revealed three superordinate themes: attitudes towards reading, perceived benefits of reading, and impediments to reading. Findings are consistent with previous literature and can be applied in academic and professional settings and social structures to improve the reading habits of Indian young adults. Future researchers are encouraged to determine strategies for enhancing reading habits within the Indian context. Quantitative studies further investigating the topic are recommended.