Date of this Version
The study investigated the contributions of human and non-human resources’ function, benefit, and rigidities associated with marketing e-resources at selected Technical University (TU) libraries in Ghana. 62 respondents from the three Technical Universities (TUs) libraries were respectively drawn from all the three selected Technical Universities (Kumasi Technical University, Tamale Technical University, and Takoradi Technical University). Given that the population from the three TUs library staff was small, no sampling had to be done. The investigator sent out 62 questionnaires to the various TUs and received 39 responses representing 63 %. To collect data from the libraries of the designated Technical Universities (TUs), a descriptive survey method was used. The data was analyzed using pie charts, bar charts, bar charts, line graphs, and percentages. Findings discovered that human resources are a key factor in marketing e-resources among the selected Tus libraries. Also, the functionality, attractiveness, invitation, and arrangement of the physical library building of the selected TUs libraries were good but not up to the mark. It was also certain that e-resources available at the selected Tus were challenged with several issues such as slow internet connections and restricted access, inadequate training on how to use the internet, inadequate funding, and poor ICT facilities, equipment, and resources. Hence the study recommends that the selected Technical Universities (TU) libraries should consider addressing the following challenges to aid the effectiveness of marketing e-resources.