Libraries at University of Nebraska-Lincoln
Abstract
Library and information centers have began to realize that by using marketing principles and techniques, they can understand better their users needs, justify finding, communicate more effectively with a variety of internal and external audiences and achieved greater efficiency and result in delivering product and services that meet the identified needs of their client. In contemporary society, people can now easily access information and information- bearing resources on the go as long as they are connected with their laptop, smart phones, ipad e.t.c. Even though users can have access to information via the internet and other technology, the fact remains that the place of the library in the society cannot be put aside. As such, librarians are now dwelling in a highly competitive world of marketing