The present study is inclined towards identifying the cause and awareness of the scholarly community in institutes of higher education toward the issue of academic dishonesty. A questionnaire was distributed to research scholars pertaining to the faculty of science and social science of Babasaheb Bhimrao Ambedkar University, Lucknow. The results show that the students are aware of the issue of plagiarism and academic dishonesty. However, due to lack of encouragement to be fair and thorough system they do not consider it to be a big challenge. The author recommends mission mode action for awareness of students and faculty towards the issue of fair use and plagiarism. It has also been emphasised for all Indian universities to design a proper mechanism and honour code for all academic outputs to be channelized through review and anti-plagiarism system.