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Abstract: This paper is an opinion paper design to provides a conceptual framework on information ecology for effective knowledge management in 21st century. itconsiders the creation of knowledge, and the flow of information within the society and organization. The paper hopes to encourage readers of any organizational setting on how to become accustomed to the information ecology to survive in knowledge management and competitive atmosphere. For that, based on literature review, the main elements of the information ecology in 21st century, knowledge and knowledge management, information ecology and technology, challenges of information ecology and knowledge management in 21st century and how-to bring prosperity in an organization was discussed.

Key words: Information Ecology, Knowledge Management and 21st century.