Date of this Version
Marketing Library Services 30:2 (March-April 2016), pp. 1-3.
In recent years, one of our key strategic goals at the University of Nebraska-Lincoln (UNL; http://libraries.unl.edu) has been to transform into a more student-centered library by creating a more inviting and comfortable environment for study, collaboration, and academic programming. To accomplish this goal, we needed feedback from students, which meant we had to develop formal, and informal, ways to engage , them. As a member of the User Experience and Student Success Team, in August 2014, I was given the responsibility of coordinating a new initiative called the Peer Guide Program. The plan was that I'd hire undergraduate students to assist me in communicating and engaging with their classmates and peers. ...
I am really proud of this program because I know we have reached and engaged more students than ever before. I wish I had hired a student to host the libraries' table at admissions events years ago. Students' peers have attracted many more young peopIe to our table than any of the previous staff volunteers ever did. Peer guides help us gather important marketing data on UNL undergraduate students, and these guides themselves also provide us with insight into being UNL students. They not only represent our main customers, they are our customers. I take into consideration their opinions on our services, potential events, and promotional materials.