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Date of this Version



Published in Clarissa Sorensen-Unruh and Tanya Gupta, eds., Communicating Chemistry through Social Media, ACS Symposium Series (Washington, DC: American Chemical Society, 2018), pp. 19-34.

DOI: 10.1021/bk-2018-1274.ch002.


Copyright © 2018 American Chemical Society. Used by permission.


Twitter can be used to promote chemists, their work, and their events to other scientists and the general public. From checklists to timelines; how to use Twitter successfully as an individual or institution is discussed. This chapter includes: examples of how the authors have used Twitter, how to find and use common subject tags, tags most used when Tweeting about chemistry and science, and a discussion about measuring success. Knowing when and how to Tweet will help chemists communicate successfully with their peers and the general public in 280 characters or less.