Date of this Version
Published in Clarissa Sorensen-Unruh and Tanya Gupta, eds., Communicating Chemistry through Social Media, ACS Symposium Series (Washington, DC: American Chemical Society, 2018), pp. 19-34.
Twitter can be used to promote chemists, their work, and their events to other scientists and the general public. From checklists to timelines; how to use Twitter successfully as an individual or institution is discussed. This chapter includes: examples of how the authors have used Twitter, how to find and use common subject tags, tags most used when Tweeting about chemistry and science, and a discussion about measuring success. Knowing when and how to Tweet will help chemists communicate successfully with their peers and the general public in 280 characters or less.