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The thermal stability of the information stored in magnetic recording media is determined by a complex hierarchy. The leading consideration is the static or zero-temperature magnetization reversal complemented by the intrinsic temperature dependence of the micromagnetic parameters. Thermally activated Arrhenius (or Néel-Brown) processes modify the reversal by realizing paths close to static reversal, whereas “giant fluctuations” corresponding to reversal fields much higher than the nucleation field can safely be excluded. Thermally activated reversal in very thin elongated nanoparticles limits the thermal stability of magnetic recording media but degenerates into coherent rotation as the temperature is lowered, thereby reconciling micromagnetism and thermodynamics. A particularly complicated situation is encountered in alloys, where sublattices containing heavy transition-metal atoms act like earthquakes that modify the energy landscape.