Jeffrey S. Raikes School of Computer Science and Management
B-Corp Case Studies by UNL Raikes Seniors
Accessibility Remediation
If you are unable to use this item in its current form due to accessibility barriers, you may request remediation through our remediation request form.
Date of this Version
Spring 2025
Document Type
Article
Citation
Ghatamaneni, G., Godina, S., McHenry, R., Miller, C., Pradeep, S. (2025). Aesop Under L'Oréal: Growth vs. Brand Integrity. University of Nebraska-Lincoln.
Abstract
Founded in Melbourne, Australia, in 1987, Aesop has emerged as a global luxury skincare brand known for its minimalist packaging, commitment to sustainability, and sensory in-store experience. In 2023, L'Oréal Groupe acquired Aesop from Natura & Co. in a deal valued at $2.5 billion, marking the largest acquisition in L'Oréal's history. The brand's dedication to aesthetics has set it apart in the competitive beauty industry. But how does a brand built on small-scale, curated retail experiences navigate the expansion driven by a multinational owner? Can Aesop maintain its core values while scaling up?