Date of this Version
Since VACOR (R) was first introduced to the market as a fast acting rodenticide in 1975, it has been sold successfully throughout the United States. The VACOR line is sold over-the-counter as a ready-to-use bait for rats and mice. The DLP-787TM rodenticide line was introduced to the market for sale to professional users only. This line includes both bait and mouse tracking products. It has been well accepted by professional users even though DLP-787 is offered only as ready-to-use products. New products of the same type will be available for commercial introduction in 1978. This paper discusses the successful market entry of VACOR and DLP-787, their field use against commensal rodents, and the new products now on the horizon.