Recruiting Urban and Rural Students: Factors lnfluencing the Postsecondary Education lnstitution Choices of Rural Versus Urban High School Students

Authors

Timothy D. Hodges, The Gallup Organization
John E. Barbuto Jr., University of Nebraska - LincolnFollow

Date of this Version

January 2002

Comments

Published in College & University: A Journal of the American Association of Collegiate Registrars and Admissions Officers 77:3 (Winter 2002), pp. 3-10. Copyright 2002 American Association of Collegiate Registrars and Admissions Officers. Used by permission.

Abstract

This study tests factors that are most instrumental to high school seniors when selecting postsecondary institutions. Forty-nine students were sampled in a structured telephone interview to ascertain the key factors. Results demonstrate the difference between urban and rural students influencing factors. Implications and a future research agenda are discussed.