CARI: Center for Applied Rural Innovation
Title
Perceptions of Well-Being Among Rural Nebraskans
Document Type
Article
Date of this Version
October 2006
Nebraska’s economy has been relatively stable during the past year. However, some rural areas
continue to be economically challenged. How do rural Nebraskans perceive their quality of life?
Do their perceptions differ by community size, the region in which they live, or their occupation?
This report details 2,482 responses to the 2006 Nebraska Rural Poll, the eleventh annual effort to
understand rural Nebraskans’ perceptions. Respondents were asked a series of questions
regarding their individual well-being. Trends for these questions are examined by comparing data
from the ten previous polls to this year’s results. In addition, comparisons are made among
different respondent subgroups, that is, comparisons by age, occupation, region, etc. Based on
these analyses, some key findings emerged:
• More rural Nebraskans report being satisfied with their job opportunities this year as
compared to previous years. After reaching a low of 34 percent in 2004, the proportion
satisfied with their job opportunities increased to 42 percent this year (the highest
proportion in all 11 years). (page 5)
• Persons with the highest household incomes are more likely than persons with lower
incomes to feel they are better off compared to five years ago, are better off compared to
their parents when they were their age, and will be better off ten years from now. For
example, 52 percent of respondents with household incomes of $60,000 or more think
they will be better off ten years from now. However, only 22 percent of respondents with
household incomes under $20,000 believe they will be better off ten years from now.
(page 6)
• More rural Nebraskans believe people are powerless to control their own lives this year
as compared to past years. The proportion that either strongly agree or agree with the
statement that people are powerless to control their own lives each year has averaged
about 34 percent. The proportion agreeing with the statement increased slightly, to 38
percent this year, which matches the highest proportion in the 11 years of the Poll (1997
and 1999 were the other two years). (page 4)
• Persons with lower education levels are more likely than persons with more education
to believe that people are powerless to control their own lives. Forty-six percent of
persons with a high school diploma or less education agree that people are powerless to
control their own lives. However, only 25 percent of persons with a four-year college
degree share this opinion. (page 9)
• Rural Nebraskans continue to be generally positive about their current situation.
Except in 2003, each year the proportion of rural Nebraskans that say they are better off
than they were five years ago has been greater than the proportion saying they are worse
off than they were five years ago. Approximately 36 percent each year have reported that
they were better off than they were five years ago. This year, 35 percent believe they are
better off then they were five years ago and 21 percent think they are worse off. (page 2)
• Similarly, rural Nebraskans continue to be generally positive about their future. The
proportion that say they will be better off ten years from now has always been greater than
the proportion saying they will be worse off ten years from now (although the two were
virtually identical in 1996). The proportion stating they will be better off ten years from
now has generally remained about 36 percent. This year, the proportion was 34 percent.
Twenty-one percent believe they will be worse off ten years from now. (page 3)
• Following trends in previous years, rural Nebraskans are most satisfied with their
marriage, family, friends, religion/spirituality and the outdoors. They continue to be
less satisfied with job opportunities, current income level and financial security during
retirement. (page 5)

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Published by the Center for Applied Rural Innovation, University of Nebraska – Lincoln. Copyright © 2006 by R. Vogt, R. Cantrell, B. Johnson, and A. Tomkins.