CARI: Center for Applied Rural Innovation
Title
Rural Nebraska: Looking Back at a Decade of Change and Progress
Document Type
Article
Date of this Version
June 2005
To commemorate the 10th anniversary of the Nebraska Rural Poll, rural Nebraskans were asked
about changes they may have experienced during the past ten years. Where have they lived
during the past decade? In what types of business activities have they been involved? Have they
received any education or training during that time period? What has been their experience with
the Internet?
This report details 2,851 responses to the 2005 Nebraska Rural Poll, the tenth annual effort to
understand rural Nebraskans perceptions. Respondents were asked a series of questions about
changes they have experienced during the past ten years. For all questions, comparisons are
made among different respondent subgroups, that is, comparisons by age, occupation, region,
etc. Based on these analyses, some key findings emerged:
One quarter of rural Nebraskans have lived somewhere other than their current
community during the past ten years. Of those who have lived elsewhere, they have
moved their primary residence an average of 2.2 times.
Younger rural Nebraskans are more likely than older residents to have lived elsewhere
during the past decade. Sixty-six percent of persons between the ages of 19 and 29 have
lived in a different location, compared to only 12 percent of persons age 65 and older.
Many rural Nebraskans who have lived in a different community during the past ten
years have lived in another state. Forty-one percent of persons who have lived
elsewhere during the past decade have lived in a different state. Forty-five percent have
lived in a larger community (18% have lived in either Omaha or Lincoln and 27% have
lived in or near a Nebraska community larger than their current one - other than Lincoln
or Omaha). Thirty-six percent have lived in or near a Nebraska community smaller than
their current one.
Twenty percent of rural Nebraskans currently own a business. Thirteen percent started
operating a business during the past ten years, 10 percent closed or stopped operating a
business during this time period and four percent tried unsuccessfully to start a business.
Persons living in or near the smallest communities are more likely than persons living
in or near larger communities to currently own a business. Twenty-nine percent of
persons living in or near communities with less than 500 people currently own a
business, compared to 15 percent of persons living in or near communities with at least
10,000 persons.
In general, rural Nebraskans have favorable opinions about self-employment but they
also recognize the hardships and risks involved with this type of employment. Sixty-one
percent agree that self-employment is desirable because they can be their own boss.
Forty-four percent agree that self-employment provides a better quality of life than being
an employee. However, 74 percent agree that self-employed individuals work longer
hours than traditional employees and 70 percent agree that the cost of health insurance
makes self-employment unappealing.
Younger persons are more likely than older persons to agree that the cost of health
insurance makes self-employment unappealing. Eighty percent of persons age 19 to 29
agree with that statement, compared to 55 percent of persons age 65 and older.
One-half of rural Nebraskans have participated in formal education courses,
workshops or other training activities during the past ten years.
Sixty-nine percent of rural Nebraskans have Internet access either at home or at work.
Sixty-six percent have acquired Internet access either at home or at work during the past
ten years. An additional three percent had acquired access more than ten years ago.
Persons with higher levels of income are more likely than persons with lower incomes
to have acquired Internet access. Sixty-six percent of persons with household incomes
of $60,000 or more have acquired Internet access at both home and work during the past
ten years, compared to only 11 percent of persons with household incomes less than
$20,000.
Information searches and email are the most important reasons for having an Internet
connection. Eighty-nine percent of rural Nebraskans with access to the Internet at either
home or work say that information searches are an important or very important reason for
having an Internet connection. Eighty-three percent say email is an important reason.
In general, rural Nebraskans say their satisfaction with various features of their
Internet connection has increased during the past ten years. Fifty-five percent of rural
Nebraskans with an Internet connection at home say their satisfaction with the
availability of service has increased during the past ten years and 50 percent report an
increase in their satisfaction with the speed of their connection.
Persons living in or near the larger communities are more likely than persons living in
or near the smaller communities to say their satisfaction with the speed of their
Internet connection has increased during the past ten years. Fifty-four percent of
persons living in or near communities with populations of 5,000 or more say their
satisfaction with the speed of their connection has increased over the past decade,
compared to 43 percent of persons living in or near communities with less than 1,000
people.

Comments
Published by the Center for Applied Rural Innovation, University of Nebraska Lincoln. Copyright © 2005 R. Cantrell, B. Johnson, R. Vogt, and A. Tomkins.