CARI: Center for Applied Rural Innovation
Title
Quality of Life of Rural Nebraskans: 1996 - 2000
Document Type
Article
Date of this Version
July 2000
Nebraska’s economy has shown growth during recent years. However, the agricultural economy
has not been faring as well in recent years. How have these changes affected rural Nebraskans?
How do they perceive their quality of life? Do their perceptions differ by the size of their
community, the region in which they live, or their occupation?
This report details results of 4,536 responses to the 2000 Nebraska Rural Poll, the fifth annual
effort to take the pulse of rural Nebraskans. Respondents were asked a series of questions about
their general well-being and their satisfaction with specific aspects of well-being. Trends are
examined by comparing data from the four previous polls to this year’s results. In addition,
comparisons are made among different subgroups of the respondents, i.e., comparisons by age,
occupation, region, etc. Based on these analyses, some key findings emerged:
• Rural Nebraskans’ perceptions of their well-being have remained relatively stable over
the past five years. Approximately 40 percent in all five studies believe they are better off
than they were five years ago. The greatest variation in this trend occurred in 1999 when
the proportion dipped to 35 percent. Similarly, the proportion believing they will be better
off ten years from now has been approximately 35 percent in all the studies. The only
deviation from this pattern occurred in 1998 when the proportion increased to 42 percent.
Finally, no distinct trends have emerged relative to whether or not the respondents feel
powerless to control their lives.
• The differences in optimism between the youngest and oldest respondents have
increased over time. In 1996, 59 percent of those between the ages of 19 and 29 said
they were better off compared to five years ago, but only 23 percent of those age 65 and
older felt the same (a difference of 36 percentage points). But in 2000, the difference
between these two groups increased to 47 percentage points (70 percent of the youngest
felt they were better off, while only 23 percent of the older respondents felt the same).
• The gap in optimism about the future between the highest and lowest income groups
has also increased over time. A difference of 26 percentage points occurred between
these two income groups in 1996 (47 percent of those with incomes of $75,000 or more
believed they would be better off ten years from now compared to 21 percent of those
with incomes under $10,000). This difference has swelled to 46 percentage points in 2000
(59 percent of the higher incomes compared to only 13 percent of those with the lowest
incomes).
• Farmers and ranchers were less optimistic about the present and the future than
respondents with other occupations. When asked how they were doing compared to five
years ago, only 30 percent of the farmers or ranchers felt they were better off, compared
to 54 percent of the respondents with professional occupations. And when considering
their future, only 39 percent of farmers or ranchers believed they would be better off ten
years from now; yet 50 percent of the respondents with professional occupations felt they
would be better off ten years from now.
• Persons living in larger communities were more optimistic about their current
situation compared to those living in smaller communities. Approximately 43 percent
of those living in communities with populations of 5,000 or more felt they were better off
compared to five years ago. Only 31 percent of those living in communities with
populations ranging from 500 to 999 shared this optimism.
• No differences in optimism were detected by region of the state. There were no
statistically significant differences in respondents’ perceptions of either their current or
future well-being by the region of the state in which they reside.
• Overall, age and household income affect expected future well-being. A multiple
regression analysis revealed that these two factors are the primary influences on expected
future well-being. As age increases, expected future well-being scores decrease. As
household income increases, well-being scores also increase.
• Respondents with lower educational levels were more likely than those with more
education to agree that people are powerless to control their lives. Fifty-seven percent
of the respondents without a high school diploma either agreed or strongly agreed with the
statement, while only 21 percent of those with at least a bachelors degree shared this
opinion. Those with lower incomes and older respondents also tended to exhibit more
feelings of powerlessness.
• More than one-half of rural Nebraskans are very satisfied with their marriage, their
family, and their religion/spirituality. This is similar to findings of the previous studies.
• The three areas where respondents expressed their greatest dissatisfaction include their
current income level, their financial security during retirement, and job opportunities.
• Farmers and ranchers were more likely than those with different occupations to
express dissatisfaction with their current income level. Fifty-seven percent of farmers
and ranchers stated they were very dissatisfied or dissatisfied with their current income
level, while only 34 percent of the respondents with professional occupations felt the
same.

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Published by the Center for Applied Rural Innovation, University of Nebraska – Lincoln. Copyright © 2000 by J. Allen, R. Filkins, and S. Cordes.