CARI: Center for Applied Rural Innovation
Title
Rural Nebraska Tomorrow: The Gap Between the Preferred and Expected Future
Document Type
Article
Date of this Version
August 1999
Many changes have occurred in rural Nebraska in the past twenty years. Globalization,
centralization of agriculture, and an increase in telecommunication technologies have prompted
many adjustments for rural Nebraskans. Given all these changes, what do they prefer to happen in
the next twenty years? What do they prefer agriculture, their communities, their family structure
and local government to look like? Also, are the futures they prefer similar to those they expect
to see?
This report details results of 3,036 responses to the 1999 Nebraska Rural Poll, the fourth annual
effort to take the pulse of rural Nebraskans. Respondents were asked a series of questions about
their preferences and expectations for the future in the following areas: agriculture, population,
employment, community, government, family and technology. Comparisons are made among
different subgroups of the respondents, e.g., comparisons by community size, region, age,
occupation, etc. Based on these analyses, some key findings emerged:
• One-half of rural Nebraskans prefer the population of rural Nebraska increase by
150,000 during the next twenty years, and more than three-fourths of rural
Nebraskans prefer (a) the rural population be evenly distributed across the state, (b)
the continued existence of all of the state’s smaller towns, and (c) the traditional
variety of businesses within Nebraska’s rural communities. While 50% of the
respondents prefer a hypothetical increase of 150,000 in the state’s rural population during
the next twenty years, only 13% prefer a population decrease of the same amount.
Eighty-four percent prefer that the majority of the rural population be evenly dispersed
throughout the state (rather than clustered along the interstate corridor); 85% prefer that
all of Nebraska’s rural communities with less than 500 people continue to exist twenty
years from now; and 88% prefer that Nebraska’s rural communities have all of the
traditional variety of businesses such as banks and grocery stores.
• Preferences for the future relative to the role of agriculture and small non-agricultural
businesses in the rural economy were somewhat mixed. Nearly one-half (48%) of rural
Nebraskans prefer a future in which the state’s rural economy becomes more dependent
upon agriculture and the majority of the non-agricultural employment in rural Nebraska is
concentrated in businesses with ten or fewer employees. At the same time, approximately
one-half (52%) of the respondents were either (a) undecided about their preferences on
these two issues or (b) preferred a future rural economy that was less dependent upon
agriculture and in which the majority of non-agricultural employment was provided by
businesses with at least 100 employees.
• More than three quarters of rural Nebraskans prefer that no farms in the state be
owned by non-family corporations twenty years from now. Less consensus in
preferences exists in three other areas related to agriculture: preferred farm size, the
role of biotechnology, and producing for global markets. Eighty percent of the
respondents prefer that no farms in Nebraska be owned by non-family corporations twenty
years from now. When asked about the future size of Nebraska’s farms, 38% were
undecided about their preferences, 33% prefer the average farm size to increase by 200
acres, and 29% prefer it to decrease by the same amount. Similarly, 43% were undecided
about the use of biotechnology by Nebraska’s farms twenty years from now, 36% prefer
that it be in use, and 21% prefer it not be used. Slightly more than one-half (56%) of the
respondents prefer a future in which Nebraska’s farms are producing for a global market,
23% prefer a market structure in which Nebraska’s farms are producing for local and
regional markets, and 21% are undecided about their preferences in this area.
• While rural Nebraskans were generally more positive toward telecommuting and
telemedicine than toward biotechnology, a significant proportion of rural Nebraskans
were also undecided as to where they stood relative to these two technological
applications. Fifty-six percent of the respondents prefer a future twenty years from now
in which telecommuting by rural Nebraskans is commonplace and 49% prefer the
widespread application of telemedicine in rural Nebraska. However, at least one-third
were undecided about their preferences relative to a future in which telecommuting and
telemedicine would be commonplace in rural Nebraska.
• The vast majority of rural Nebraskans would like to see traditional, two-parent families
in the future. Eighty-nine percent prefer that most families in rural Nebraska be
traditional, two-parent families twenty years from now. Only four percent prefer that
most families be non-traditional.
• Most rural Nebraskans would like to see funding for public education (K - 12)
increased in the future, a continuation of independent county governments, and
government providing the majority of local governmental services. Sixty-seven percent
prefer the funding for public education be increased in the future. When asked about their
preferred structure for local government, seventy-three percent prefer keeping
independent county governments rather than moving to a regional government system.
Seventy percent prefer local government continue to provide the majority of local
governmental services, while fifteen percent prefer these services be privatized (contracted
to private firms).
• For many aspects of rural Nebraska’s future, what rural Nebraskans prefer to see is
not what they expect to see. A considerable gap exists between rural Nebraskans’
preferences and expectations about the future of rural Nebraska. This difference is greatest
in terms of the future role of corporate farming and the continued existence of the state’s
smaller communities. Specifically, 80% prefer that twenty years from now none of the
farms in the state will be owned by non-family corporations, but only 29% expect that to
be the case. And, 85% prefer that all communities with fewer than 500 people will still
exist twenty years from now, but only 35% expect this to happen. Three other areas
where the divergence between future preferences and expectations is very large follow:
84% prefer that the majority of the rural population be evenly dispersed throughout the
state twenty years from now, but only 37% believe that will occur; 88% prefer that all
rural communities will have the traditional variety of businesses, but only 44% expect that
to happen; and 89% prefer most families in rural Nebraska will be traditional two-parent
families, but only 48% expect this will occur.

Comments
Published by the Center for Applied Rural Innovation, University of Nebraska – Lincoln. Copyright © 1999 by J. Allen, S. Cordes, and R. Filkins.