Heartland Center for Leadership Development

 

Date of this Version

3-2008

Document Type

Presentation

Citation

Branding Your Community Presented to: South Dakota Horizons March 25-27, 2008 Armour, Philip and Conde South Dakota. Presented by Milan Wall, Co-Director. Heartland Center for Leadership Development.

Comments

Copyright 2008, HCLD. Used by permission.

Abstract

Branding Your Community

Table of Contents:

Connections: Using a Brand Creation Approach to Community Identity

Case Study: Superior, Nebraska

Mapping Community Assets: An Overview

SOAR Analysis

About Appreciative Inquiry

The Marketing Process: Attention, Attraction and Action

Marketing Your Community

Back Home Ideas

Tips for Creating Community Brands

Workshop Evaluation

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