Honors Program
Document Type
Thesis
Date of this Version
5-2023
Citation
Rinn, N. 2023. Lululemon Athletica Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.
Included in
Business Administration, Management, and Operations Commons, Gifted Education Commons, Higher Education Commons
Comments
Copyright Nolan Rinn 2023