Google Analytics: A Worm's-Eye View & DigitalCommons Usage Reports

Authors

Paul Royster, University of Nebraska-LincolnFollow

ORCID IDs

Paul Royster

Date of this Version

4-1-2010

Document Type

Article

Comments

Presented at an online webinar "Making the Most of your Usage Reports" organized by Berkeley Electronic Press, April 1, 2010.

Abstract

How we use Google Analytics data and DigitalCommons usage reports to tell us about our global outreach, user audience, traffic patterns, and growth over time. Examples drawn from actual statistics for University of Nebraska-Lincoln Digital Commons.

To boil it down ...
1.Google Analytics & DC Usage Reports measure different things
2.Local audience is the most intensive
3.Global audience is also significant
4.Largest source = Google (therefore) Optimize for web search
5.Usage growth is exponential
6.Size and variety drive usage
7.Maintain consistent records