Professional and Organizational Development Network in Higher Education
Date of this Version
1987
Document Type
Article
Citation
To Improve the Academy, published by The Professional and Organizational Development (POD) Network in Higher Education, 1987.
Abstract
A Marketing Orientation: The Key to Successful Workshops
Marketing Research: Identifying the Needs of Your Target Market
Marketing Your Workshop: Planning, Implementation and Control
Planning: Product
Product: Choosing a Presenter
Product: Getting the Presenter Ready
Product: Choosing a Format, Length, and Date
Planning: Promotion
Planning: Place
Implementation
Implementation: Place
Implementation: Product
Control
Conclusion
Notes
Appendix A
Appendix B
Appendix C
Comments
License: CC BY-NC-ND