Professional and Organizational Development Network in Higher Education

 

Date of this Version

1987

Document Type

Article

Comments

To Improve the Academy, published by The Professional and Organizational Development (POD) Network in Higher Education, 1987.

Abstract

A Marketing Orientation: The Key to Successful Workshops

Marketing Research: Identifying the Needs of Your Target Market

Marketing Your Workshop: Planning, Implementation and Control

Planning: Product

Product: Choosing a Presenter

Product: Getting the Presenter Ready

Product: Choosing a Format, Length, and Date

Planning: Promotion

Planning: Place

Implementation

Implementation: Place

Implementation: Product

Control

Conclusion

Notes

Appendix A

Appendix B

Appendix C